If you believed Revolution magazine’s interview with Ashley Highfield, the former Kangaroo CEO is working on “an internet TV service that could see Project Kangaroo resurrected under the MSN brand”, now that he’s MD and VP of Microsoft’s online and consumer business.

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But it took Highfield just a few short hours to tell NMA that’s not what he said at all. Instead, rather more prosaically: “We will, as you’d expect, continue to collaborate with all of our commercial partners, many of which are broadcasters and content owners.”

MSN Video already has relationships with many of the broadcasters. Highfield said: I am in conversation with broadcasters and content providers to see what Microsoft (NSDQ: MSFT) could do by partnering in this area ... without trying to slap the MSN brand on top.” So deals like MSN’s recent link-up with the BBC World Service and extensions of its relationships with ITN, Videojug and National Geographic are more likely than it picking up the Kangaroo wreckage.