Music Biz Disagrees: P2P Does Not Promote Sales
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Demos may have this month published the second set of The research, which the International Federation of the Phonographic Industry (IFPI) commissioned from Jupiter (now Forrester) back in March, also shows how Europeans who share music spend up to €32.60 less per year on music than those who buy music generally, and nearly half as likely to buy as those who buy CDs
That may be true, but freeloaders are still more likely than others to buy digital music, the fastest-growing segment, than other folk.
Jupiter, in its report for IFPI, says: “Although it is possible that file-sharing functions as some sort of discovery tool for those digital music buyers that also file-share, it is reasonable to assume that their spend would be higher if they were not file-sharing.
“Although some music P2P users are also music buyers, the overall value of the segment is counterbalanced by the significantly larger share of other, less valuable P2P users.” Another worrying trend: “The majority of iPod owners are not regular digital music buyers.”
Posted In: Entertainment, Music, Research & Metrics, Research
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