Fox Mobile is reviewing its iPhone application strategy, partly-Berlin-based Fox Mobile CEO (formerly Jamba) CEO Mauro Montanaro told us at MWC. The company joins a growing number of publishers that are increasingly unsure that the cost of developing an iPhone application can always be recouped. “It all depends on the application, of course,” says Montanaro, “and whether they are paid or free.” But he also notes that the “discoverability” of iPhone apps is becoming a bigger problem, and that some of the marketing tactics that Fox Mobile has used successfully on other handsets just don’t work on the iPhone.

Read more on this and all the news from the World Mobile Congress in Barcelona on our sister site Moconews.net.