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New Web Show ‘The Money Shot’ Aims At Male Financial Audience

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Web TV producer Simply Media and former Shiny Media blog house founder Ashley Norris are starting a new financial news web video show, The Money Shot. Norris told paidContent:UK: “It is basically a topical weekly show that delivers hard hitting financial news and advice, but comes with a side order of pop culture and humour ... delivering ‘serious’ finance news to a young, predominately male audience.” Simply, which makes web TV channels for the likes of Boots, The Baby Channel and iVillage, is seeking distribution partners. That male demographic is in keeping with Norris’ other project since leaving Shiny - developing men’s niche blogs as CEO of Anorak Publishing. Here’s the first episode…

Dec 2, 2008 1:10 PM ET

Posted In: Entertainment, Media & Publishing

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