“The ideal audience could be a group of birdwatchers, the residents of an estate campaigning for improvements, or a printed product rounding up the best of the internet,” 4iP commissioner Dan Heaf tells TCUK, which reckons Newspaper Club has “the potential to completely change the face of mainstream media”...

That’s over-egging it a bit. Community and local charity groups may appreciate an easy way to print newsletters (synergies with 4iP-funded local journalism project Talk About Local are interesting) - but the print-on-demand idea still has no traction at the mainstream, professional level. After all, only hypothetical customers care enough to customise and print an up-to-the-minute set of A4 sheets.