All you need to know about newspaper circulation is that it’s dropping rapidly, and the decline shows no sign of slowing. According to the July ABC figures, the UK’s 13 national newspapers collectively saw sales drop 4.1 percent year on year to a daily average of 10.9 million sales (and giveaways)—a loss of 465,895 copies a day compared to July of last year. For the Sunday papers, it’s worse: they suffered a 6.2 percent year-on-year drop to a weekly average of 11.17 million, a drop of 742,719 a week.