Nokia’s Low-Key Presence At Trade Show Will Highlight Content, Not Phones
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Nokia (NYSE: NOK) will not be showing off any new phones next week at Mobile World Congress in Spain, but rather will focus on its content and services strategy.
SEE ALSO: @ MWC: Nokia VP Opens Up On How Open The Ovi App Store Will Be
Bloomberg quotes an unnamed source as saying it will be the first time in at least a decade that the company has not released new hardware. Furthermore, the largest handset maker in the world doesn’t plan to have a formal booth at the event, but instead will host a press conference on Monday at a nearby hotel.
While many critics would like to see Nokia release a new device that competes more directly with Apple’s iPhone and the plethora of Android devices that are coming out nearly everyday, it will instead use the event to highlight the company’s efforts to beef up its services business that offers everything from music to navigation and other applications under the Ovi brand.
It’s unclear what new services Nokia will unveil at the show. Last year, Nokia announced its Ovi Store for the first time in addition to announcing six new devices that focused on push email. Just recently, Nokia made its navigation and mapping services free to keep up with Google’s Android.
Likely, Nokia is waiting until the second half of this year for major product announcements when a new version of Symbian is complete.
Posted In: Mobile, Technologies / Formats, Browsers, E-Mail, GPS Navigation & Maps, Operating Systems, Companies, Nokia
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