From PCUK: Here’s a load of arse. Niche soccer social media site OleOle, based in Beverly Hills, CA, has bought an Arsenal FC fan blog called ArseBlog for an undisclosed, but likely small, amount. The six-year-old blog, which won a Bloggie award last year for its Gunners news and features, has been integrated in to OleOle, together with its weekly podcasts (which it calls “arsecasts”) and reader comments (called merely “arses”). More here.