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Online Money Lender Wonga.com Gets $22.2 Million VC Funding

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image The funny thing about this recession is that it keeps throwing up some big money funding deals for useful online tools and services. The latest is London-based short-term, online money lender Wonga.com, which receives $22.2 million (£13.7 million) in a second round led by Accel Partners and Greylock Partners, joined by existing backers Balderton Capital.

Wonga offers cash advances of up to £750 for as long as 30 days and has processed 100,000 loans to date. But unlike your high street bank, Wonga processes loans automatically, 24 hours a day, using its own risk and decision-making technology to give an instant answer. The site charges interest based on the amount and loan period. The typical APR is an eye-watering 2,689 percent—but the company, which by law has to declare its APR, argues it doesn’t make sense to calculate its short-term transactions over 12 months; it would be like asking a taxi driver his annual rate.

Founder and CEO Errol Damelin says the site has “become profitable in a very short space of time”. Plus it’s pushing its own affliate marketing programme to attract advertisers to the site.

Jun 7, 2009 6:00 PM ET

Posted In: Money, M&A & Venture Capital, Venture Capital

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