After lots of requests to make our e-mail newsletters better formatted for BlackBerry (we are almost done with designing a simple text one), we have gone one step further: created a dedicated BlackBerry application that also works in a number of other smartphones as well. The app can be downloaded by going to this URL on your mobile phone’s browser — http://paid.mwap.at — and follow the simple instructions from there. More in extended entry…

The key benefits: all four feeds from our four sites are in one place, and are updated in real time so you get the freshest news. You can view the feeds at your leisure, even when you’re offline. Also, it can serve as your default mobile RSS reader, as you can add your own feeds and even your local weather. The app works on the majority of mobile devices with a data connection besides BlackBerry.

This app was developed for us by FreeRange using its mobile publishing platform.  Beyond SMS alerts/text messages, FreeRange delivers real web content/images, blogs, contests, search, etc. to the mobile channel in an “Always On” format that allows for off-line and on-line viewing/interaction.

Separately from this, we’ll soon be launching a BlackBerry-friendly version of our daily newsletters too…