—Esquire: The NatMags’ men’s title has launched its first editorial-focused UK website, a simple blog-based affair featuring lots of videos, lifestyle tips and top-five lists. Why has it taken Esquire so long to build a site? Editor Jeremy Langmead has a bullish answer: “For the past 18 months, we’ve focused on the print edition, ensuring that Esquire continues to be the most informative and appealing monthly read for men in the UK….Now that we’ve achieved that goal, it’s time to turn our attentions to our online edition.” From Mediaweek.

—InStyle: IPC Media’s InStyle magazine has given its InStyle.co.uk site a make-over, adding bigger 336x600-sized display-ad slots, broader coverage and expanded sections such as a fashion A-Z featuring 500 designers. The mag says it’s offering sponsorship opportunities through a series of microsites.

—Guardian mobile traffic: Guardian.co.uk has released traffic figures for its mobile-optimised site m.guardian.co.uk, which launched in February: in April it attracted 101,000 unique users and 2.1 million page impressions. From NMA. Disclosure: paidContent:UK’s parent company ContentNext is a wholly-owned subsidiary of Guardian News & Media.

—Pocket London: Travel sites may be sliding down the traffic charts, according to new research from Hitwise (via Revolution), but that’s not deterring one British publisher: Pocket London, which produces a printed London guide of the same name is launching Manchester and Liverpool editions. Via How Do.