—MEN Media: When GMG Regional Media said it was having trouble in the classified jobs market, it wasn’t joking. Despite the unit seeing year-on-yea decline in profits of 85 percent in 08/09, its MEN Media division in Manchester is now offering recruiters free job ads for the next six weeks on its thejobsmine.co.uk site. Ads lasting seven days are free, though longer postings and an appearence in print start at £199. Disclosure: paidContent:UK’s parent company ContentNext is a wholly-owned subsidiary of Guardian News & Media.

—Natmags paywall?: All this talk of paid content is infectious: now Hearst’s UK magazine division NatMags is reportedly considering a paid model for some specialists areas of its sites, which between them attract seven million unique users a month. MD Jessica Burley: “This would consist of unique material not available in either our magazines or websites.” No more detail than that at the moment—but it would quite a departure for the company, which publishes UK content for Hearst flagship sites like Cosmopolitan.com as well as standalone sites such as Handbag.com. From NMA.

—News International: The Times Online and The Sun Online publisher has re-appointed ad agency i-level to handle its digital sales, two years after it was first hired hired. From Marketing.