Print Round-Up: Yell.com’s Local Sites, MEN Goes Behavioural, More Local Press Cuts
—Yell.com: The listings directory publisher is seizing the opportunity (or at least the PR) left by the BBC’s failed bid by rolling out its own network of “ultra-local” sites. The company is looking to hire journalists to write local facts and information to go alongside the pizza and cinema listings, moving on to providing news and event listings if the trial is successful. Could mean jobs for soon-to-be out-of-work local reporters? Via NMA.
—MEN: Guardian.co.uk may have decided not to go with behavioural advertiser Phorm, but its sister title the Manchester Evening News has no such qualms with behavourial ad targeting: it has signed up Revenue Science to put targeted ads on its network of 25 sites. MEN is the second regional publisher to sign up with the company, following Johnston Press, which signed up in April. Via NMA.
—Local cuts: It’s business as usual for the regional newspaper industry as the cuts continue apace. The editors of Newsquest’s two York newspapers, Kevin Booth of The Press and Chris Buxton of the Gazette & Herald, have been handed redundancy notices along with Newsquest York MD Steve Hughes. All three have reportedly been invited to apply for one job combining all three roles, with the lucky winner reporting to David Coates, MD of Newsquest’s north-east operation in Darlington. Meanwhile at Northcliffe Media’s Herald Express in Torquay, a team of five sub-editors will become a team of two as three are made redundant. Both from HTPF.
Disclosure: paidContent:UK’s publisher ContentNext is a wholly owned subsidiary of Guardian News & Media
Posted In: Jobs & Layoffs, Media & Publishing, Newspapers, layoffs, manchester evening news, yell