ProSiebenSat.1 Buys Quarter Of German Cars Portal
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German TV operator ProSiebenSat.1 (FRA: PSM) has bought 25.1 percent of AutoPlenum.de, a car portal launched last year by publisher Holtzbrinck’s eLab and founder Malte Krüger. The acquisition price wasn’t disclosed but ProSiebenSat.1 has secured an option to take a 50.1 percent majority stake later on. AutoPlenum.de comprises editorial erviews and reports from a range of sources as well as user-contributed reports and car reviews.
By Robert Andrews
@robertandrews
Sep 3, 2008 4:27 AM ET
@robertandrews
Sep 3, 2008 4:27 AM ET
Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Europe, Germany, autoplenum.de, prosiebensat.1
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