More and more people may be listening to internet radio, but stations online are barely attracting a greater share of listening hours than a year ago. The internet’s share of UK radio listening hours in Q109 came in just 0.1 percent up from last year at just 2.2 percent, according to radio biz measurer Rajar. The number of people listening to any radio online is much higher (though unspecified), but plain ‘ol radio is left on for longer.

SEE ALSO: Rajar Desperate To Show Internet Helps, Not Hinders Radio

Rajar’s latest release says 20.1 percent of radio listening is on some kind of digital platform. That’s 12.7 percent via DAB, 3.4 percent via digital TV and 2.2 percent via internet. Although analogue, as the remainder, isn’t broken out, it’s clearly still going strong - the number of people aged 15+ who listened to radio of any kind for at least five minutes in a week rose to a record 90.2 percent of the UK population, reckons Rajar, whose methodology of asking listeners to keep a diary has frequently come under question.