Parkin launched the site in November 2007 with £300,000 in start-up capital because, at the Post, “I got this feeling that I was working in a dying industry.”

The site has since opened the Birmingham edition, edited by a business editor of Trinity Mirror’s Birmingham Post who took redundancy, and a Manchester site, going up against now-defunct Crain’s Manchester Business.

It’s an example of an online-native business site that can run with low overheads.

Like paidContent:UK, TheBusinessDesk emails subscribers with news each morning as decision makers hit their desks or switch on their smartphones. “We don’t have the costs of a newspaper, so we don’t need paywalls,” Parkin says.

Revenue is 100 percent up on last year, though Parkin isn’t detailing it specifically.