We often hear ad agencies’ and online publishers’ views on the outlook for the digital economy, so it’s revealing to hear the views of media planners, who decide which media to use to boost their clients’ campaigns. Seventy-seven percent of the 873 planners polled respondents agreed that online offers a higher degree of flexibilty than other media, but only 44 percent said the medium allowed them to “easily” reach their audience. One third of planners use email marketing regularly, a quarter use display or online search, and only seven percent use more than one social-media tool.