The Guardian
trending topics
Close Box

Register now

Our next conference: paidContent 2012, March 1 in NYC.


Research: Most People Still Not Interested In Mobile Music

  • Comments Comments (View)
  • Text Size: A A

U.S. mobile music consumption has doubled in the last year, but still only 10 percent of American adults listen to music on their mobile phone at least one a month. That’s compared with 27 percent of British and 70 percent of metropolitan Chinese, according to Forrester’s latest paper on the topic.

SEE ALSO: Most Adults Don’t Want Mobile Music - Research

The research company says those outside the States are “savvier,” less inclined to use dedicated MP3 players, and enjoy a better range of music offerings from carriers.

But with only 3 percent of European music phone owners actually having bought songs over the air in the last year, wireless track purchases are set to remain “marginal at best”—€866 million in Europe and $263 million in the U.S. by 2013. Sixty percent of U.S. phone owners said they had no interest in buying songs on phones.

Aug 18, 2009 11:35 AM ET

Nokia XpressMusic 5800


Posted In: Entertainment, Music, Mobile, Research & Metrics, Research

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Last.fm Songs Last.fm Songs
1. Video Games
2. Rolling In The Deep
3. Pumped Up Kicks
4. Somebody That I Used To Know
5. We Found Love (feat. Calvin Harris)
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff