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Research: Most People Still Not Interested In Mobile Music

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U.S. mobile music consumption has doubled in the last year, but still only 10 percent of American adults listen to music on their mobile phone at least one a month. That’s compared with 27 percent of British and 70 percent of metropolitan Chinese, according to Forrester’s latest paper on the topic.

SEE ALSO: Most Adults Don’t Want Mobile Music - Research

The research company says those outside the States are “savvier,” less inclined to use dedicated MP3 players, and enjoy a better range of music offerings from carriers.

But with only 3 percent of European music phone owners actually having bought songs over the air in the last year, wireless track purchases are set to remain “marginal at best”—€866 million in Europe and $263 million in the U.S. by 2013. Sixty percent of U.S. phone owners said they had no interest in buying songs on phones.

Aug 18, 2009 11:35 AM ET

Nokia XpressMusic 5800


Posted In: Entertainment, Music, Mobile, Research & Metrics, Research

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