There’s no doubting the appetite for online entertainment media. New research from Forrester has found that 25 percent of Europeans would be happy to buy online music, although only 14 percent actually had done in the previous month. But: the same survey shows that 58 percent will not pay for any kind of online content, and a growing number of young people are happy to get their content the easy way—illegally and for free.

In a new report, Forrester analyst Nick Thomas says this is a positive for content industries looking to move from physical to online. He says those figures—taken from the research firm’s quarterly Media, Marketing and Social Computing Online Survey for Q309—represent a “glimmer of hope for those trying to make money from the boom in online media consumption”.