Reuters plans to start its own social network this year – aimed at fund managers, traders and analysts, not teens, The Guardian reported. CEO Tom Glocer: “It won’t have the latest hot videos and the ‘why I am into Metallica and the Arctic Monkeys’ blogs. Instead we are going to give our financial services users the ability to post their research or if they are traders, their trading models.” The community will be exclusive to Reuters’ 70,000-plus messaging subscribers. It’s another example of Reuters’ interest in new media.
Additionally, Glocer said Reuters probably has sold enough advertising on the billboards outside its Second Life HQ to cover the costs of its bureau 10 times over.