Publishers keep saying they want a paid content method that’s as frictionless as iTunes Store. With iPhone subscriptions, they may have exactly that - but usable, of course, only by Apple handset owners.

The app is made by Yuza Mobile, which has a range of other free and pay-for apps. It’s not the first time Grant has taken his horoscopes in to pay-for territory beyond the pages of his syndicated predictions - after operating premium-rate phone lines for several years, he also offers SMS forecasts.

Curiously, Grant is targeting it specifically at women (what; men don’t read their stars, too?). The release reckons “the female market is under developed and desperately needs an input of quality apps”.