Here’s a fish swimming against the tide - that tide being the voguish rush toward charging for online articles…

SEE ALSO: Sift Media Adds Public Technology Sites To B2B Portfolio

Bristol B2B publisher Sift Media‘s CEO Ben Heald says: “I can’t see us moving to a pay wall at all - but I can see us adding on some subscription products.

I can’t see us locking down the whole thing and saying ‘that’s £100 a year’. We would come down from 160,000 to 5,000 users in one go, which is terrible news if you’re trying to make money out of that audience ... we’d like to keep our volume ... I can’t see it just being a blanket pay-to-play..”