Sky’s Music Service Lands Its Labels, Launching Next Week
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Fifteen months after it first announced it, BSkyB (NYSE: BSY) is finally launching its own digital music service, Sky Songs, on October 19.
SEE ALSO: BSkyB, Universal Form JV To Launch Subscription Music Service
Though Sky only had Universal on board for last year’s announcement, it’s now hooked all the majors and a range of indies. But the catalogue, at four million, is small compared with services like 7digital, which has nearly eight million. As planned, MusicStation maker Omnifone is powering the web-based service.
Though there will be obvious opportunities for Sky to cross-sell the offering to its TV, broadband and phone customers, who will get a free album for trial, it’s actually offering it to all comers. Is that a smart move, or is it a missed opportunity to drive up broadband subs?
Pricing is very competitive…
—£6.49 a month for 10 MP3 downloads (or an album priced at £6.49) (plus unlimited web streaming)
—£7.99 a month for 15 MP3 downloads (or an album priced at£7.99) (plus unlimited web streaming)
—Extra individual tracks from £0.65 each - cheaper than iTunes and several other services.
@robertandrews
Oct 11, 2009 7:01 PM ET
Posted In: Entertainment, Music, Companies, News Corp., BSkyB
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