Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) has approved its first swath of applications for its new PlayNow Arena app store, which it launched just last month.

SEE ALSO: Sony Ericsson Adds Apps To PlayNow; Partners With GetJar To Beef Up Catalog By About 45,000

Clearly, it’s still early days with most of the 40 applications targeting the UK market coming from Handmark, a mobile application developer. Handmark’s offerings include everything from expense trackers to a thesaurus to the bartender’s bible and match-making services. There’s about eight other applications from other companies, but still it seems like the company is moving fast, having just announced details late last month.

In July, Sony Ericsson laid out the terms of its app store, saying it will share 70 percent of revenues with developers, like Apple (NSDQ: AAPL), but will follow Research In Motion’s decision in setting a minimum price point. Sony Ericsson’s minimum is EUR 3.00. The handset maker also allows apps to be given away for free, but if the developer would like to incorporate advertising, it “will require a separate distribution agreement between developer and Sony Ericsson.” As of right now, none of the apps are free, and roughly prices range between 2.50 and 8.50 pounds ($4.13 to $14).