Earnings: Sport Media Losses Swell; Seeking New Finance, Online Income
Daily Sport publisher Sport Media Group, which also operates several of websites and mobile adult content offerings but yesterday admitted breaching its bank loan covenants, promised a number of projects are underway to monetise SundaySport.com, as it seeks urgent new funding by March 6.
SEE ALSO: Daily Sport Publisher Breaches Banking Covenant
The group scored seven percent better pre-tax profits of £6 million in the year to July 31 on percent better turnover of £29.4 million - but is taking impairment charges of £18.4 million on the acquisition of Sport Newspapers by mobile adult publisher Interactive World (the 2007 deal that formed the group) and of £2.3 million on its software and licenses plus photo and film rights, so the group settles on an overall £18.2 million loss for the year, more than tripling from last year.
—Online may be one revenue generator: SMG “soft-launched” SundaySport.com in November and, though it admits the site is in its infancy, now plans initiatives such as SMS marketing and “lock-and-pay” adult DVDs - films that are bundled free in newspapers but which have scenes unlockable only through online payments. Netcollex, the trading name of the Interactive World company that bought the Sport in 2007, also has a range of mobile adult sites and also produces a host of mobile products including ring tones, wallpapers, screensavers, Java based games, as well as gambling games and horoscopes.
—Covenant breach: A statement from the company’s chairman today confirms a revised agreement has not been reached, but its bank has agreed to extend the current terms for another two months – while the company sets out on the urgent task of finding alternative forms of credit.
—Newspaper struggling: The Sport, famed for soft-porn spreads and outlandish headlines, is going through a rough patch. The company admits to “setbacks” in the past year – a lads’ mag-styled redesign saw circulation dip to 77,000 in November, far below the target of 100,000 to 110,000. And the company says that a 10,000-copy fluctuation in sales can mean a loss or gain of £2 million on an annual basis. Print display advertising for the papers is down by almost half year-on-year, and SMG warns of more cost-cutting to make ends meet. Classifieds are slightly up year-on-year and the company argues the newspapers were in a far worse state in 2007, when they were “almost entirely reliant on classified advertising revenue from the adult industry” and lacked direction. Newspaper costs have been cut by £1.6 million, though, mainly through redundancies.
—£50 million price tag: Some more details emerge from the results on just how Interactive World got its hands on Sport Newspapers in 2007 from longstanding proprietors David Sullivan and partners. The company paid a staggering £50 million, raised by way of a £5 million loan, a £5 million cash payment and through the issuing of more than 58 million shares worth £43 million.
Posted In: Entertainment, Adult, Media & Publishing, Newspapers, sport media
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