Revolution magazine on Thursday night reported the much-talked-about unlimited music streaming service Spotify will also add unlimited downloads to its £9.99-a-month premium offering. That would be quite a departure from the core business models - except, the startup told us Friday morning, it’s “completely untrue - and something we could never support or achieve. It’s just not sustainable and our focus is on access, not ownership, as we’ve always said”.

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Though Spotify, co-founded by Daniel Ek, has added a download-to-own option through affiliate links to 7Digital, iTunes and Amazon (NSDQ: AMZN), letting users transfer songs off their computers, that’s for individual, la carte downloads and not as part of its subscription offering - besides, Spotify’s biggest business is the free, ad-supported streaming. Still young, the company is cautiously exploring premium models including paid mobile apps and access to exclusive releases (the latest, on Green Day’s new album) and interview content.