Sunday Papers Under The Microscope; Join The Dailies Or Go It Alone?
A week after Sunday Telegraph editor Patience Wheatcroft quit the title over apparent “failure to embrace the internet”, The Times’ Dan Sabbagh weighs the argument for newspapers scrapping separate Sunday editions and folding them back in to their nearest daily stablemate: “Having a separate team to cover only one day a week, on which there is little news to report – sport excepted – seems rather curious. Instead, today’s pressure is working out how much news to release online, in real time.”
Sabbagh notes that online newspaper traffic falls by a half on weekends but says the Sundays’ shaky economics should still portend closer integration: “If The Observer generates a relatively modest £2 million, it is hardly surprising that greater integration with the Guardian Unlimited website is in the air”.
So what chance a Sunday Guardian or a Sun On Sunday? In truth, editors have already figured out that readers want a different experience on the weekend, and one less suited to the web - more longer-form journalism, more features, more sport and bigger investigations than the daily news cycle allows. But the print challenge will be whether, despite their successful differentiation from the dailies, the Sundays can make themselves profitable enough to continue without further integration being necessitated. With sliding circulations making it more likely, the question will then be whether the Sundays can retain their identity in a seven-day world.
Posted In: Media & Publishing, Newspapers, Companies, Telegraph
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