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T-Mobile USA Expands NBA Partnership To Minor League And NBA Europe Live

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T-Mobile USA has expanded its partnership with the NBA to include the NBA’s minor league and is also joining NBA Europe Live as an official partner in the host cities of London and Berlin. Last month the carrier extended the deal it’s had with the NBA, first negotiated in 2005, to carry through 2011. T-Mobile, which spent $11.9 million in national TV ads from November 2007 through April 2008 (a high among NBA advertisers), will continue promoting its wireless services across all channels of the NBA, WNBA and NBA Development League. The carrier is developing new NBA-themed advertisements, sweepstakes and promotions with the help of NBA stars Dwyane Wade and Charles Barkley. Release.

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Posted In: Entertainment, Sports, Mobile, Companies, T-Mobile, Countries, Europe

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