Times Online has set up an advertising office in New York and will work with News Corp’s recently acquired Wall Street Journal website to help “monetise” its US readership, reports nma.co.uk. Like other British newspapers, the Times has a sizable US readership. March ABCE figures revealed the Times had 16.08 million unique users, with only 5.6 million coming from the UK, and another third coming from the US. Times Online’s digitial media publisher Zach Leonard said that both Times Online and the WSJ acknowledged the “terrific overlap” between the demographics of both readerships that offered cross-selling advertising opportunities that would benefit both brands. Leonard said they were also investigating behavioural targeting opportunities between the WSJ and the Times Online.