TNS’ planned merger with rival German audience researcher GfK may be dead, but the company is not about to give in to WPP Group’s advances just yet. The UK media measurement firm is asking shareholders to hold fast and consider TNS’ value as a standalone entity, Reuters reported. Despite the volatility in the financial markets right now, TNS is predicting that its upcoming earnings report will be in the double digits. The company also pointed to adjusted earnings per share gains of over 20 percent last year and in the first half of this one as proof that its business strategy is working just fine. In light of all this, TNS execs say WPP’s offer to buy it at 264.9 pence per share still undervalues the company.

• GfK Ends Bid For TNS—All Clear For WPP Takeover?
• WPP Makes Formal TNS Offer, GfK Says Talks ‘Progressing Positively’
• WPP Makes Hostile Bid For TNS; GfK Considers Cash Bid For Audience Measurement Firm In Response
• WPP Expected To Bid Higher For TNS; Sorrell: Rejection Was ‘Cavalier’; TNS: Offer Was ‘Derisory’