So the supposedly troubled local newspapers can strike sponsorship deals after all… Trinity Mirror-owned Teesside Evening Gazette, famous for its Gazette Communities network of ultra-local news sites, has found a somewhat low-tech way to monetise its video content. The paper’s sports writers have been filming their video analysis of Middlesbrough FC matches in front of a pop-up hoarding displaying advertisers’ logos, just like the post-match interviews on Match of the Day or Sky Sports.

It’s the result of a five-figure deal with local businesses including Middlesbrough College and a local social housing group that combines video with a presence in the paper’s print edition and on its blogs. The white board rolls up into a portable box, so Gazette reporters are taking it with them to games to put up while filming Boro fans’ views at matches. Trinity claims the videos receive 50,000 views each—and with the state of print advertising being what is, any increase in online income will be more than welcome for regional papers.