Stardoll Network, a recently formed consortium of teen- and tween-friendly fashion and social networking sites, is preparing for the future by taking its UK and European ad sales team in-house. Stardoll says it’s also in the midst of a recruiting drive for its London-based team led by international EVP for ad sales and UK general manager (and former Pizco CEO) Chris Seth, but there’s no word on who might be coming in and which roles are being created. Stardoll also doesn’t say who looked after its sales previously, but does explain that the move is designed so execs can “work directly with brands”.

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Since Stardoll’s three members, Swedish dress-up site Stardoll, San Francisco-based social net Pizco and Stardoll’s ad-supported sister site Paperdoll Heaven, came together in March the trio’s audience has grown to a combined 19.5 million monthly unique users. The network has launched integrated ad campaigns—the main point of the venture—from advertisers including Disney (NYSE: DIS), Lego, Paramount and Unilever. The venture is backed by Sequoia Capital and Index Ventures.