The mystery Twitterer said he created the account in response to “a pathetic and rather lacklustre piece of ‘journalism’ in the Daily Mail”, so it is really surprising it didn’t happen before. Particularly when you take a peek at the official Mail Twitter feed which spews out headlines all day without actually attempting to engage with anybody in the manner of, oh, I don’t know - a social media tool?

The problem is that Twitter’s response explicitly describes that impersonation is acceptable in the case of parody: “The standard for defining parody is, “Would a reasonable person be aware that it’s a joke?” I think we know the answer to that. What on earth did DMGT’s lawyers say to Twitter to get them to buckle so absolutely? Perhaps our US colleagues underestimated the value of - and demand for - a Daily Mail parody channel…

“I am not naive,” writes NotDailyMail_UK. “I know that writing a parody of the litigious bastards at The Daily Mail was likely to land me in a spot of bother. But I rather did think that Twitter might show some backbone or - at the very least - allow me to have my say before they gave away my account….”