UX Tracker Fhios Bought By Digital Marketer One-To-One
-
Comments (View)
- Text Size: A A
-
Email
-
Share
More consolidation in the digital marketing space: U.S.-based agency One to One Interactive has acquired fhios, a London-based marketing firm. Financial terms of the deal were not disclosed.
SEE ALSO: Digital Agency DMG Buys 20:20 London For £2 Million
This is the fifth M&A deal for OTO in the last five years. This deal will give the firm an expanded presence in Europe as well as in Singapore and Brazil. It also expands the digital marketing firm’s portfolio of services that it can offer to clients as it tries to offer more sophisticated reporting on digital media use.
Fhios’ main business centers around optimising user experience and design. It runs research covering such areas as eye tracking, concept testing, usability and brand perception. The company has worked with clients that include Reuters (NYSE: TRI), Orange, O2, Motorola (NYSE: MOT), eBay (NSDQ: EBAY), Dell and Hilton.
OTO is integrating fhios’ services into its existing portfolio of digital marketing research products, which include its Quantemo “neuromarketing” research platform.
OTO’s customers include Comcast (NSDQ: CMCSA) and Twentieth Century Fox.
Posted In: Marketing, Money, M&A & Venture Capital, Research & Metrics, Metrics
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: