News Corp.. (NYSE: NWS) Chairman and CEO Rupert Murdoch celebrates his 79th birthday with a cameo on his own Fox Business Network. Among the topics ... the newspaper ad model not dead yet (if we were Gawker we’d have to follow that with “neither am I”); iPad will attract more media and eventually a video-ad delivery system; his belief that you can’t “really promote” a brand on the internet or search. And, drum roll, the money quote on search:

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“Search on the internet, whether it be Bing or Google (NSDQ: GOOG), whatever, it’s free and they simply take all our expensive and we think very good content such as Wall Street Journal ... They are technologically brilliant, they are a long way ahead but they do not have the right to do it if we want to stop them.”