Hi Dan,
I'd like to know the answer to your first question too! Sky and Microsoft won't answer any specific questions about price—but nearly all the video content deals XBox Live has in the States, like movie downloads through NetFlix, are for Gold subscribers only. My hunch is yes you will have to pay for it, unless you are a Sky customer already and then you might get it for no extra cost.

There might be a pay-per-view option so you would only pay for individual shows or footy matches, but I think that's unlikely as Sky is very keen on getting more subscribers and would prefer it everyone took out a 12-month package.

You won't need a Sky box or to be a Sky subscriber—you just need an Xbox 360 and an internet connection. Plus it would help if you had a nifty broadband connection, at least 2Mbps and ideally much more than that.

What i would like to know is…

1) Is this a free service? do you have to pay to get it on xbox?

2) Do you have to own a sky box at home? or do you download it just for xbox?

looks fantastic and cant wait to use it.
any replies would be great

thanks, Dan