BSkyB (NYSE: BSY) and Microsoft (NSDQ: MSFT) announced they will deliver the former’s live TV and VOD through the Xbox games console (see our post for full details). The result, which lets football fans join a text-and-audio “party” during live games, is perhaps the most innovative on-the-market social TV experiences we’ve yet seen. Here are the pics. And Xbox Live product manager Jerry Johnson gave me the big demo at a media briefing; here’s the video...

SEE ALSO: BSkyB, Microsoft Push Social TV Through Xbox; Focus On Live Sport