Vodafone (NYSE: VOD) will use Wayfinder, the Swedish navigational software firm it purchased last December for $30 million, to provide location-based advertising in which advertisers, such as restaurants or shops, would pay to overlay their logos on maps that a user requests, Vodafone’s international development manager of mobile advertising Jeremy Makin told mocoNews.net. Users would be able to click on the logos for more information.

The new services will roll out in western European markets first, according to Makin, most likely in the UK, Germany and Scandinavia, three of the 19 territories where Wayfinder is currently available. Other markets will be added in time. Full details on our sister site mocoNews.net...

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