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Weekend Video: Radio One’s ‘Band In Your Hand’ Festival Candy

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BBC Radio 1 is trying out some new things around its One Big Weekend festival in Maidstone, Kent, this weekend. Last year, the station made up a character to play out an alternate reality game (ARG). This time, it’s trying Band In Your Hand. Users not present at the mini-festival can print out a Radio 1 logo which, when shown to a webcam, will project a Fratellis gig, like this…

SEE ALSO: BBC: Multi-Platform Alternate Reality Game Launches; More Criticism

Meanwhile, Bebo will shoot an episode of its KateModern interactive video drama at the One Big Weekend, featuring the catchy and annoying band Scouting For Girls. The BBC has established a profile for the event on the social net. Release via Angel Gambino.

May 9, 2008 8:00 PM ET

Posted In: Companies, BBC

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