The Guardian
topics

Weekend Video: Radio One’s ‘Band In Your Hand’ Festival Candy

BBC Radio 1 is trying out some new things around its One Big Weekend festival in Maidstone, Kent, this weekend. Last year, the station made up a character to play out an alternate reality game (ARG). This time, it’s trying Band In Your Hand. Users not present at the mini-festival can print out a Radio 1 logo which, when shown to a webcam, will project a Fratellis gig, like this…

Meanwhile, Bebo will shoot an episode of its KateModern interactive video drama at the One Big Weekend, featuring the catchy and annoying band Scouting For Girls. The BBC has established a profile for the event on the social net. Release via Angel Gambino.

Related Stories
May 9, 2008 8:00 PM ET
Share

Posted In: Companies, BBC

  • Robert Andrews

    See http://www.bbc.co.uk/blogs/bbcinternet/2008/05/1_big_weekend.html

  • Adam

    this is very impressive. does anyone know if the concept we producted in-house at BBC or if a developer or agency did it?

Covering the UK’s Digital Media Economy | paidContent:UK Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors