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WPP’s Group M Buys LaComunidad Viral Campaign Agency

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Ad group WPP has bought another interactive agency, this time through its Group M communications arm. Group M has acquired Amsterdam-based internet marketing house LaComunidad, whose clients include KLM, MTV and eBay (NSDQ: EBAY), for an undisclosed amount. Founded in 2003, LaComunidad focuses on the true interactive end of things, deploying its Vividot community photo service and ViralTracker real-time campaign technology. Release.

Feb 7, 2008 12:29 PM ET

Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, WPP

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