WSJ.com Overhauls International Sites; ‘New Era’ For WSJ In Europe
Just in time for the continuing banking crisis, The Wall Street Journal this morning overhauled its overseas web play with the expected relaunch of WSJ.com’s Europe and Asia editions, as Dow Jones (NSDQ: NWS) begins strengthening the brand’s online component internationally.
SEE ALSO: Dow Jones Ups Langhoff To Lead European Charge, Focus On Online
Today’s move brings the site’s Europe and Asia editions in to line aesthetically with the US WSJ.com, which was redesigned in September, and introduces an India section beneath the Asia edition. It comes a month after Andrew Langhoff, CEO of Dow Jones’ Ottaway regional publisher, moved to be WSJ Europe publisher and MD for DJ’s consumer media group across the whole EMEA region. Langhoff also took responsibility for WSJ’s South America region so it’s possible we’ll see a web component there, too. WSJ already launched overhauled the Chinese-language international site in December.
Langhoff (pictured), in the release: “Today’s launch signifies a new era for The Wall Street Journal in Europe. We’re leveraging one of the most successful online properties in the world to deliver a website edited in Europe—for Europeans—that draws on our unrivalled network of reporters and editors worldwide.”
Over the last year, DJ has upped its European news coverage, debuted the US WSJ edition in some London locations and added a magazine to the European edition. But the ‘09 push is online. Guardian editorial development director Neil McIntosh started as WSJ.com’s Europe editor in the new year, WSJ’s LA bureau chief Bruce Orwall has moved to run the London bureau and Tristan Leaver became Europe GM for the Wall Street Digital Network, also from The Guardian, last May. All of which targets rival business news publisher Financial Times on its home turf.
Posted In: Media & Publishing, Companies, News Corp., Dow Jones, Wall Street Journal
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