MSN UK, which launched a range of subscription services last year, has seen poor uptake on it, and the numbers are in the low tens of thousands, and it’s proving to be a “costly exercise for MSN”.

In a bid to improve take-up of its subscription services, the portal will announce a major restructure of its senior management team this week. Judy Gibbons, current European boss for MSN is taking a wider international role, and will be replaced by the current UK boss Geoff Sutton. Gillian Kent, who has headed MSN’s business development in the UK, will replace Sutton.

The news has earlier been reported in New Media Age: MSN Restructures International Operations.

Also see: MSN Boss Talks Expansion; Preparing Premium Version