Mar 15, 2011 11:51 AM
The UK’s Absolute Radio network, which became a Europe launch partner for Apple’s iOS advertising system by creating an ad for its soccer coverage, has shared metrics it says show iAds is a boon for brands..
Posted In: Advertising, Media & Publishing, Radio, Companies, Apple, iAd, absolute radio
Mar 4, 2011 8:14 AM
IPC Media and Absolute Radio each say they are first in the UK to adopt new tools that will let their consumers feed comments through to their media properties…
Posted In: Social Media, Companies, Facebook, Time Warner, IPC, absolute radio, ipc media
Feb 19, 2009 8:51 AM
By John Plunkett: Hearing a U2 song on Absolute Radio - the station formerly known as Virgin Radio - is nothing new. What is, however, is hearing the new single, Get On Your Boots, followed in quick succession by a 10-second advert suggesting you download it from iTunes. Welcome to…
Posted In: Advertising, Media & Publishing, Radio, absolute radio
Jan 29, 2009 5:49 AM
Absolute Radio is trying to put a brave face on the Q4 Rajars, the radio industry’s flaky yet revered regular metrics system, after losing nearly a fifth of its listeners since renaming from Virgin Radio through its acquisition by Times of India Group last September… “If I suddenly changed my…
Posted In: Media & Publishing, Radio, absolute radio
Jul 15, 2008 5:56 AM
New Virgin Radio owner Absolute Radio will use Bauer Performance digital director Chris Lawson to fill the hole created by the loss of Andy Gumbridge from its equivalent position last week, MediaWeek says. Gumbridge left in a directorial restructure (see our earlier post), with the digital team being merged with…
Posted In: Industry Moves, Companies, Emap, SMG, absolute radio, chris lawson
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