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Jun 25, 2009 4:40 PM
By Mark Sweney: Microsoft (NSDQ: MSFT) and Publicis Groupe, owner of ad networks including Saatchi & Saatchi, have struck a deal to tap into data from TV set-top boxes to deliver highly targeted TV ads. The deal, which will also create new digital advertising formats, was struck with Publicis Groupe’s…
Posted In: Advertising, Companies, Microsoft, Publicis, admira, vivaki
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