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Ask.com

Interview: Cesar Mascaraque, Europe MD, Ask.com: Competing With Google Was A Mistake

Jan 27, 2009 7:00 PM

Google (NSDQ: GOOG) users are young, “trendy” members of the “digerati”, and Ask.com should never have tried to lure them away, its European chief (an ex Google exec) now admits. The search site formerly known as Jeeves commands only 2.2 percent of UK searches behind Google’s 76.9 percent, but Cesar…

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Posted In: Media & Publishing, Search, Technologies / Formats, Companies, Google, ask.com, cesar mascaraque

Ask.com Aims For More Relevance, More Engagement With Latest Revamp; More Users Wouldn’t Hurt

Oct 6, 2008 7:56 AM

Yet another update from search engine Ask.com just a year and a half after its last overhaul. It’s going live today in the US with its “next generation,” while the UK launch is slated for October 20. Goals include reducing searches to one click and providing direct answers on the…

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Posted In: Media & Publishing, Search, Technologies / Formats, ask.com

Industry Moves
Industry Moves: Platform-A Consumes AOL UK, Ask.com Lures From Google

Jul 31, 2008 10:36 AM

—AOL: AOL’s (NYSE: TWX) Platform-A advertising Hydra, which recently appointed Brendon Condon as London-based international head, has made a series of UK appointments. Just as AOL UK’s MD Michael Steckler was moved to focus on Platform-A, its sales director Duncan George now has the same position for the ad net…

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Posted In: Industry Moves, Companies, AOL, Google, Time Warner, ask.com, platform-a

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