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Cesar Mascaraque

Interview: Cesar Mascaraque, Europe MD, Ask.com: Competing With Google Was A Mistake

Jan 27, 2009 7:00 PM

Google (NSDQ: GOOG) users are young, “trendy” members of the “digerati”, and Ask.com should never have tried to lure them away, its European chief (an ex Google exec) now admits. The search site formerly known as Jeeves commands only 2.2 percent of UK searches behind Google’s 76.9 percent, but Cesar…

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Posted In: Media & Publishing, Search, Technologies / Formats, Companies, Google, ask.com, cesar mascaraque

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