Oct 29, 2008 11:17 AM
NBC, which was roundly criticised (not least by ourselves) for holding back live Beijing Olympics coverage for prime-time TV this summer, says it’s learned lessons and will be making adjustments for London 2012. Despite a significant online investment, NBC was seen to have withheld some of the most exciting sport-event…
Posted In: Entertainment, Sports, Events, econsports
Oct 29, 2008 10:26 AM
Cricinfo fans, look out: ESPN (NYSE: DIS) is fixed on an international rebranding drive. The US sports giant renamed 11-year-old Scrum.com “ESPNScrum.com” last week and will rebrand its European NASN TV channel “ESPN America” in February. At our EconSports conference in New York, ESPN content EVP John Skipper said more…
Posted In: Entertainment, Sports, econsports
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