Ingrid Lunden
Jan 31, 2012 12:33 PM
It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space.
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Advertising, Features, Tweets, Search, Companies, Facebook, LinkedIn, Twitter, Yahoo, emarketer, linkedin, twitter
Amanda Natividad
Sep 15, 2011 9:05 AM
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a…
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Advertising, Marketing, Mobile, Research & Metrics, Metrics, Research, Events, ContentNext Events, paidContent Advertising, emarketer, geoff ramsey
Tameka Kee
Aug 4, 2009 2:26 PM
For every marketing exec that suggests using Twitter during a brainstorm session, there must be a few others who wonder “what’s the point”—or even more importantly—“what’s my ROI going to be?” Turns out that only 8 percent of advertisers actually think of Twitter as a “very effective” promotional tool, according…
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Advertising, Research & Metrics, Research, Social Media, Twitter, emarketer
Robert Andrews
May 15, 2008 9:26 AM
The Online Publishers Association’s Forum For The Future in London handed the task of engaging delegates after lunch to Geoff Ramsey, founder of digital research analyser eMarketer. He did the job admirably - hit this 18-minute video for a lively and engaging quick-fire snapshot of this year’s key new media…
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Social Media, emarketer, geoff ramsey, opa
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Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
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