Here’s the latest in a long line of “Brand X launching social network” stories - with a twist. The London 2012 Olympics organising committee is planning to launch social media features, but with the very concrete aim of getting people to socially take up sport in real life. New media…

ESPN (NYSE: DIS) and The R&A, organisers of the British Open, have a new eight-year deal that expands digital and international rights and - a combo that isn’t always the case in these deals - digital international rights. The package covers The Open, the Senior Open Championship and the next…

Here’s a move that may antagonise the Scrum.com faithful - owner ESPN (NYSE: DIS) is renaming the site “ESPNScrum.com”. The rugby site was one of the first online in 1997, building up a loyal following and community beside its news, scores and stats before the US sports broadcaster bought it…

ESPN (NYSE: DIS) is buying Racing-Live.com, an independent motorsports site founded way back in 1995. Racing-Live.com claims three million monthly uniques and has four sites - F1-Live.com, Moto-Live.com, Rally-Live.com and Raid-Live.com - covering F1, Moto GP, superbikes, rally, sports cars and karting. It was started by Montpellier-based racing fan Michel…