Ingrid Lunden
Feb 28, 2011 6:12 AM
We didn’t need Sir Martin Sorrell telling us that the Apple (NSDQ: AAPL) iPad will not be the savior of the beleaguered publishing industry, but for the record, the influential CEO of WPP has laid it out: “[The iPad’s] not regarded as being the thing that’s going to save us,…
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Advertising, Apps, Marketing, Mobile, Events, Mobile World Congress, Companies, Apple, iAd, iPad, iPhone, Pearson, Financial Times, FT.com, WPP, Countries, Europe, martin sorrell
Ingrid Lunden
Feb 15, 2011 8:46 AM
On a panel today talking about the power of apps at the Mobile World Congress in Barcelona, the CEO of WPP, Martin Sorrell, called location services the “holy grail” for mobile advertising. Mobile ads are still just a small part of digital ad spend, and a tiny fraction of ad…
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Advertising, Apps, Mobile, Events, Mobile World Congress, Companies, Apple, iAd, Google, Android, WPP, martin sorrell
Robert Andrews
Mar 2, 2010 5:48 AM
With a possible European Commission antitrust inquiry looming over Google (NSDQ: GOOG), the advertising boss who says “we’re Google’s biggest customer” has come out batting for marketers he says are gagging for regulatory measures. “The ‘G’ word” is “competitively dangerous”, WPP CEO Sir Martin Sorrell told the FT Digital Media…
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Advertising, Companies, WPP, martin sorrell
Robert Andrews
Jan 22, 2009 4:19 AM
No surprise that Martin Sorrell sees the next few months as “very tough”, but the WPP ad group CEO also reckons the financial markets will improve in the second half of the year, leading to a “real-world” recovery in 2010 (via Bloomberg). By that time, though, the advertising world will…
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Advertising, Companies, WPP, martin sorrell
David Kaplan
Jun 9, 2008 6:58 AM
Audience measurement firm Taylor Nelson Sofres is pressing ahead with its merger with its German counterpart GfK, but it has nevertheless agreed to open its books to spurned suitor WPP Group, Reuters reports. TNS has already rebuffed WPP’s offer twice. Sir Martin Sorrell, WPP’s CEO, has engaged in a war…
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Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, WPP, Countries, Europe, Germany, gfk, martin sorrell, tns media intelligence
Robert Andrews
Jun 6, 2008 3:17 AM
WPP chief Sir Martin Sorrell is now resorting to a kind of name calling in his continuing pursuit of audience measurement firm Taylor Nelson Sofres, which is trying to fend off his advances by merging with German rival GfK. The merger is seen as a defence tactic but Sorrell tells…
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Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, WPP, gfk, martin sorrell, tns media intelligence
Robert Andrews
May 9, 2008 10:23 AM
The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is “a shame” for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP ad group. He told CNBC (via Reuters): “It was a shame ... that those negotiations failed. Maybe they’ll come back…
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Advertising, Companies, Microsoft, WPP, Yahoo, martin sorrell
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